Mobility is about convenience and empowerment, and it is a commodity to be used rather than something to be owned. Making mobility convenient will depend on how well companies work together and manage and share data within mobility ecosystems.
Data is fundamental to realizing mobility as a service — providing travelers convenient means of discovering, accessing, and paying for mobility services. Mobility Data improves data formats that make useful apps possible.
The transformation of mobile and digital is causing a shift in managing experiences with customers. The possibility to isolate brand experiences is changing because digital devices become smarter and can orchestrate content more intelligently. Customers also expect seamless experiences across channels and devices.